One of the biggest challenges that small businesses have when it comes to social media is running online contests and promotions that are intriguing, social and follow the platform’s terms of service.
The main goal of running contests and giveaways on Facebook and Twitter is to attract new customers and to energize your existing community with the idea of winning something. Running a contest or sweepstakes may sound simple but in reality it’s quite complex and can even be time consuming. Most small business owners simply don’t have the time to do it themselves. This is where we come in.
Sweepstakes
Using social media to run a sweepstakes is a quick and easy to give away something of value and drive more traffic to your site, page or gain email subscriptions. A sweepstakes means that the user fills out a form once and when the promotion is over we randomly select one winner.
Contests
A contest is a promotion that requires the winner to be selected by judging. We can run photo contests, video contests and essay contests. The winner is selected by either a team of judges from your company or you can allow your fans and followers to vote. A contest not only drives ore traffic to your page, it creates interaction with your community that already exists.
Fan Offers
Fan offers don’t require your users to compete for anything. A fan offer could be a discount coupon or a voucher for a specific item from your business. We can setup a fan-gate that forces users to “Like” your page before seeing the offer or make it open to everyone.
The Concept
We begin by developing your promotion concept. This is where we will decide the type of promotion that you need in order to meet your goals as well as the platform to run it through. We consult with you to choose the prize or prizes, the information that you need to collect through the entry form and how long the promotion should run. Before launching we handle all of the necessary graphic design work and development of the contest rules. All of our campaigns that run on Facebook meet Facebook’s terms of service for promotions and contests.
The Execution
While your promotion is running we manage the ongoing monitoring of the campaign. This includes creating conversation around your brand, developing creative posts to get more users involved and answering any questions that your community has about the campaign. You can rest knowing that your campaign is running smoothly while you focus on your business.
The End Result
Once once your promotion has ended you will be given all of the data that was collected such as email addresses, names, mailing addresses, etc. We will also give you a report that provides the results we received by running your promotion. This report will include statistics on new likes and follows, sites traffic, downloads, interaction, etc. We’re committed to helping you succeed in social media by providing real, measurable results.
